Who Are We:

Helmsie is a children’s lifestyle brand dreamed up by two good friends, Karla Pruitt and Sarah Howell. Based in Georgia, Helmsie merges the rich, timeless culture of the South with the renewed interest of uniquely Southern design.

Karla lives in Athens, GA with her husband, Joseph, their daughter, Lucie and Okie the Corgi. A well-established designer, Karla specializes in creating repeat patterns that rely on a hand-drawn aesthetic.

Sarah lives in Atlanta, Georgia with her husband, Nicholas, their sons, Helms and Lewis, and Goodie the Lab. An engineer turned entrepreneur, she manages all things business for the brand, while collecting a small town’s worth of vintage jewelry on the side.




Karla and Sarah fancied a well-designed, yet functional brand that could be seamlessly integrated into the full day of the style-conscious momma. With a well-rounded southern inspiration, Helmsie reflects the rich culture, colors and distinction of the South.



At Helmsie we believe that children’s products should be both functional and beautiful. Our products are meticulously designed to add a little whimsy and joy to your day-to-day.

Thanks for stopping by! We feel so fortunate to be able to create products that bring joy to your home and your children. The greatness of that blessing is not lost on us.
— Karla and Sarah